Explore consumer intent, AI-powered discovery, AI Ads, Audience Base AI Ads and the technologies changing how brands understand and connect with people.
Audience Base AI Ads has published an anonymised travel-category ChatGPT Ads case study. CTR increased from 2.19% to 3.49% while average CPC declined from ₹28 to ₹15.15 and average CPM moved from ₹721 to ₹332.50 during the observed campaign period.
Audience Base AI Ads is building an India-developed operating platform for brands and agencies entering the emerging AI advertising ecosystem.
Read article →AI conversations can reveal more than a traditional search query. As consumers increasingly explain their situations, preferences and objectives to AI, marketers may need to think beyond keyword intelligence toward a new layer of intent intelligence.
An anonymous AI Ads campaign managed using Audience Base AI Ads saw media efficiency and engagement improve as the campaign matured.
A practical guide to AI Ads, conversational intent, measurement and how Audience Base AI Ads is approaching the emerging AI advertising category.
AI is changing how people discover products, compare choices and make decisions. Audience Base AI Ads represents Digital ShoutOuts Media's move into conversational and intent-led advertising.
Audience Base research, guides and campaign insights.