Campaign Planning
Structure campaigns, budgets, destinations and advertising objectives.
AUDIENCE BASE AI ADS
Run ChatGPT Ads with Audience Base AI Ads
Audience Base AI Ads helps brands, agencies and marketing teams plan, activate, manage and measure AI advertising campaigns from a dedicated campaign workflow built for the emerging conversational advertising ecosystem.
For Brands
Build and manage AI advertising campaigns.
For Agencies
Manage advertiser workflows from one platform.
Intent-Led
Plan advertising around conversational context.
Talk to our AI Ads team
Tell us what you want to run. Our team will get in touch.
AI ADVERTISING WORKFLOW
A campaign platform for brands and agencies entering conversational advertising
Audience Base AI Ads brings campaign planning, activation, advertiser management and reporting into a workflow designed for AI-powered advertising environments.
Intent & Context
Develop context-led campaign inputs around the situations people are actively exploring.
Activation
Manage campaign and advertiser workflows through Audience Base AI Ads.
Measurement
Review campaign delivery and performance through connected reporting workflows.
EARLY CAMPAIGN INSIGHTS
What we are observing in early ChatGPT Ads campaigns
Audience Base publishes anonymised campaign observations to help advertisers understand how AI advertising performance can develop during active optimisation periods.
CPC buying campaign
2.19% → 3.49%
CTR observed
₹28 → ₹15.15
Average CPC
₹721 → ₹332.50
Average CPM
Google Analytics bounce rate was also observed moving from approximately 70–80% during the initial period to 34% during the later observed campaign period. These figures describe one anonymised campaign and do not establish that any single optimisation action caused the change.
Read travel campaign case study →Audience Base AI Ads campaign observation
3.1% → 4.8%
CTR observed
₹890 → ₹540
Approx. CPM
Improved
ROAS trend observed
The case study reflects an anonymised campaign and its observed optimisation period. Performance varies by advertiser, market, creative, landing page, audience/context, bidding and other factors.
Read campaign case study →BUILT FOR THE ADVERTISING ECOSYSTEM
Exploring ChatGPT Ads or OpenAI Ads? Start with a practical campaign discussion.
The Audience Base team works with advertising requirements from brands, agencies and media teams evaluating how conversational advertising can fit into their media plans.
Brands evaluating AI advertising
Media and digital agencies
Performance marketing teams
Advertisers exploring ChatGPT Ads
Teams building conversational advertising plans
AUDIENCE BASE AI ADS
Ready to explore your AI advertising campaign?
Share your requirement and speak with our team.